KRIS BERRY, NOW, VISUAL ALBUM
Kris Berry’s new album named “NOW”, encapsulates a piece of the present, the things that lay bare in front of us, exposed and vulnerable, open to feeling it all, from sharp ache to profound love.
Staying true to that idea, I wanted to create a visual album that would explore all of the expressions of “NOW”. Purposefully turning away from the customary rules of the music video medium, we embraced the slow passage of time and its mundanity, capturing small moments through a succession of ten “tableaux”, each embodying one element, that together would become the pinnacle portrayal of “NOW”.
The album opener: “First Time”, acts as the first layer of a giant fresco, when, still searching and observing, the artist draws the first graphite strokes and lays the skeleton.